We all know what UPS does. What people don’t know, especially if their small business owners is how committed UPS is to helping small business prosper especially during and after covid.
And while we all also know their ubiquitous brown trucks, in addition to being amazingly innovative when it comes to logistics, they’re pretty good at rolling out some interesting new delivery methods.
To showcase all of the above we relied on their two golf ambassadors to bring those messages home. (see what I did there) Through research we know golf is a big sport for many owners, and these two guys are good fun, albeit a bit awkward as actors. Unlike “Long Way Bobby-Ray” who was an actual long drive champ.
The end results for the first spot was a $4M increase in business use, while the second spurred an 35% click through rates.