We all know what Delta Airlines does. What we may not be so familiar with are some of their sponsorships and support of teams like the Lakers, Yankees and Seattle Sounders. So that’s why we created a bunch of content to inform, educate and entertain.
For the Sounders, a notoriously difficult fan base, we created long-form video that showcased how Delta is actually helping the team find talent and improve their team.
As for the Lakers, we used a great piece of insight about how a good number of court side seats go unused every game to deliver a CSR program that benefited many of the underserved population in Los Angeles.